HOCUS is a modern, luxury-oriented car care brand offering hand-performed car washing and detailing services. The brand avoids harsh chemicals and brushes, placing the highest emphasis on quality, aesthetics, and environmental sustainability. HOCUS centers are designed for those who value cleanliness, attention to detail, professionalism, and exceptional service.
Services offered include exterior washing, interior cleaning, odor neutralization, full car detailing including paint, wheels, interior cleaning, polishing, and protective coatings. Additional services include gift cards, online or app reservations, and special offers. HOCUS growth is driven by a franchise model, allowing other entrepreneurs to join the network while maintaining strict quality standards.
Seal Group Acquires HOCUS
In August 2025, Seal Group acquired the car care centers previously operating as “Švaros brolių” under Pro Bro Group. After the acquisition, all centers were rebranded under HOCUS.
The transition ensured continuity: management and staff remained in place, maintaining service quality and customer trust. Meanwhile, Pro Bro Group chose to focus on their core business – automated tunnel car washes – while HOCUS entered a new stage focused on high-quality, hand-performed services. Although financial details were not publicly disclosed, this strategic decision provides HOCUS with significant growth potential.
HOCUS Advantages
Highest Quality
Every car is hand-washed, avoiding automated processes that could damage surfaces.
Attention to Detail
Aesthetic care and meticulous attention ensure that every vehicle is treated with precision and thoroughness.
Sustainability
Environmentally friendly products are used, mechanical damage is minimized, and water is responsibly consumed.
Convenience
Wide network of centers, easy online bookings, gift cards, and loyalty programs.
Franchise Model
HOCUS growth is supported by a partnership system that allows expansion across Lithuania while maintaining consistent high-quality standards.
HOCUS Today and in the Future
Currently, HOCUS centers operate in key Lithuanian cities such as Vilnius and Kaunas, with plans to expand further and strengthen the franchise network. New technologies, improved detailing services, and enhanced customer service processes are continuously introduced. Special attention is paid to loyalty programs and offers that strengthen long-term relationships with clients.
Seal Group – Investment and Growth Partner
Seal Group unites various companies in car care, rental, finance, technology, and other sectors. Strategic acquisitions allow the group to continually strengthen its portfolio, diversify activities, and offer high value to the market. Integrating HOCUS into the group ensures even higher-quality car care services in Lithuania and sets new standards in the industry.
HOCUS has become a key Seal Group project, aimed at those seeking not just clean cars but an exceptional car care experience. The brand represents a new level of automotive care, combining quality, sustainability, and luxury service.
