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Brandbook Design
Guidelines
01.1.
Brand Name &
Brand Name &
Mission
SEAL Group UAB
We aim is to be a global venture builder, empowering businesses to reach their full potential and fostering a collaborative ecosystem of growth-driven entrepreneurs and innovators.
SEAL Group’s mission is to empower professionals with proven expertise by providing tailored solutions, operational support, andstrategic investment opportunities that drive sustainable growth and innovation.
01.2.
Brand
Brand
Logo
A. Logo
The SEAL Group UAB logo is a symbol of innovation, direction, and connectivity. The emblem consists of two angular shapes arranged to form a dynamic, forward-pointing figure — symbolizing continuous evolution and strategic movement. The gradient shift from turquoise to mint green reflects clarity, creativity, and technological growth.
B. Icon
The SEAL Group icon is a stylized, angular figure composed of two mirrored shapes forming a unified diamond-like structure. This minimalist design symbolizes:
- Forward Motion: The arrow-like symmetry suggests progress, innovation, and momentum — key values of SEAL Group UAB.
- Balance & Structure: The geometric precision of the icon reflects the company’s commitment to structured thinking, efficiency, and reliability.
- Connectivity: The two elements facing each other imply collaboration and dynamic exchange, representing SEAL’s role in connecting industries, technologies, and people.
C. Logo Padding & Clear Space
To maintain brand integrity and ensure visual clarity, the SEAL Group logo must always be surrounded by adequate clear space. This space protects the logo from visual clutter and ensures it stands out across all applications.
The minimum clear space around the logo is defined by the height of the “S” in the SEAL wordmark. No graphic elements, text, or images should enter this area.
❌ Do Not
- Place the logo too close to text, edges, or other branding
- Crop or overlap the logo with imagery or backgrounds that reduce readability
01.3.
Core
Core
values
At SEAL Group UAB, our values are the foundation of everything we do — from building modern solutions to shaping a brighter future for communities and businesses alike.
Empowerment Through
Innovation
We design tailored, forward-thinking solutions that help professionals and entrepreneurs thrive in today’s ever-changing business landscape.
User-Centric
Approach
Our products and services are built with the end-user in mind. We strive to bridge traditional business methods with modern tools — creating intuitive, accessible, and impactful solutions.
Global
Collaboration
With a presence in over six countries, we harness diverse perspectives and cross-border partnerships to tackle complex challenges and seize international opportunities.
Community & Social
Impact
We are deeply committed to giving back — through mentorship, philanthropy, volunteer programs, and initiatives that create positive social and environmental impact.
Integrity &
Purpose
From our leadership to every team member, we operate with honesty, accountability, and a deep sense of purpose — always prioritizing value creation and long-term sustainability.
Continuous Growth &
Learning
We foster a culture of curiosity and growth, encouraging innovation, self-improvement, and the constant pursuit of excellence across all operations.
Visual
Identity
Identity
02.1.
Brand
Brand
Typography
Typography plays a vital role in communicating SEAL Group’s voice and tone. Our chosen typeface, Poppins, reflects modernity, precision, and professionalism — qualities that mirror our approach to innovation and growth.
Primary Typeface – Poppins
Poppins is a geometric sans-serif font family that is clean, minimal, and highly legible across digital and print mediums. Its rounded letterforms add a friendly and accessible tone while maintaining a bold, confident look.
H1
Welcome to seal.lt
H2
Welcome to seal.lt
H3
Welcome to seal.lt
Body
We aim to drive sustainable success for our clients and contribute positively to the communities & world. We maintain honesty in managing company operations, investing in ideas, and handling real estate projects. We are dedicated to understanding and addressing the unique challenges and objectives of each client.
Buttons
Exclusions
Welcome to seal.lt
AaBbCcDd
Usage Guidelines
- Use Poppins Light for all standard text and headings for a sleek, modern aesthetic.
- Use Poppins SemiBold or Bold only to emphasize important words, calls-to-action, or titles — do not overuse.
- Avoid mixing font weights excessively; a consistent light baseline with rare bold touches maintains visual harmony.
- Body font line height should be between 1.5–1.6x the font size for optimal readability.
- Avoid using ALL CAPS for long blocks of text — reserve for labels or buttons only.
02.2.
Color
Color
Palette
Our color palette represents technological innovation, approachability, and growth. Use the following color codes consistently across digital and print applications:
Mint Aqua
Primary color
HEX
#85fad1
RGB
133, 250, 209
CMYK
47%, 0%, 16%, 2%
Buttons, highlights, icons, accent backgrounds
Bright Teal
Supporting color
HEX
#40c1d9
RGB
64, 193, 217
CMYK
71%, 11%, 0%, 15%
Buttons, highlights, icons, accent backgrounds
Deep Ocean Green
Background Color
HEX
#0f3e48
RGB
15, 62, 72
CMYK
79%, 14%, 0%, 72%
Always pair with white text (#FFFFFF) for maximum contrast and readability on dark backgrounds.
Gradient Usage
You may use a diagonal or left-to-right gradient for dynamic effects and highlights.
Suggested Gradient Example:
From #85FAD1 → #40C2D9
Usage: Hero banners, buttons, section dividers, hover effects.
02.3.
Imagery &
Imagery &
Iconography
Branding
At SEAL Group, visuals are not just decoration — they are an extension of our values: connection, innovation, and transformation. Our brand’s imagery and iconography work together to communicate clarity, forward-thinking, and the global nature of our work.
A. Imagery Style
SEAL uses abstract digital illustrations and futuristic compositions to represent complex ideas like interconnectivity, progress, and intelligent systems. The visual atmosphere should always feel dynamic yet elegant, blending technology with a sense of purpose.
Networked nodes
Digital spheres
Recommended Imagery:
- Abstract 3D meshes, digital spheres, and networked nodes
- Data-inspired compositions symbolizing global flow and structure
- Light-based effects that emphasize energy, clarity, and innovation
- Geometry, symmetry, and depth that suggest order within complexity
B. Iconography
Icons are used to simplify communication and reinforce our clean, structured design language.
Icon Guidelines:
- Style: Minimal, outlined, slightly rounded
- Stroke: Uniform (2px–3px) to maintain consistency
- Theme: Abstract metaphors of growth, motion, digital tools, structure
- Color: Use primary gradients (#85FAD1 → #40C2D9) or pure white on dark backgrounds (#0F3E48)
- States: Consider fill variants for hover or selection states in digital UI
02.3.
Spacing &
Spacing &
Layout
Structure, Balance, and Clarity
Our layout system is built on clarity and consistency. It ensures every interface remains intuitive and visually aligned across all devices.
Grid System
- 12-column grid, max width 1280px
- Gutter: 30px (desktop), 16px (tablet), 12px (mobile)
- Mobile responsive breakpoints: 320, 480px, 640px, 767px, 990px, 1280px
UI/UX Element Spacing
Buttons: 15px vertical, 30px horizontal padding
Forms: 15px spacing between fields, 30px between groups
Cards: 30px padding inside, 32px between stacked cards
Icons: At least 10px from text
Page margins:
- Desktop: 80px | Tablet: 30px | Mobile: 20px
- Section spacing: Minimum 80px vertical
- Component padding: Typically 30px inside cards, buttons, and containers
03.1.
Brand
Brand
Tone
SEAL Group communicates in a professional, friendly, and informative tone. While we work in complex and strategic environments, we prioritize clarity over jargon and approachability over formality.
- Professional – Knowledgeable without being rigid
- Friendly – Approachable, never casual or overly playful
- Informative – Helpful, with value in every sentence
- Technical when needed – Especially in specialized contexts
03.2.
Messaging
Messaging
Guidelines
Write with Purpose, Connect with Clarity
SEAL Group’s messaging should always reflect our mission to empower and support growth. Whether we’re speaking to partners, clients, or entrepreneurs, our words should be thoughtful, structured, and clear.
Phrasing Examples
Preferred:
- “We create scalable solutions tailored to your business goals.”
- “Empowering entrepreneurs with the tools they need to thrive.”
- “Let’s explore how we can grow together.”
Avoid:
- “We’re the best on the market – guaranteed!” (Too aggressive)
- “Our technology disrupts everything” (Overused buzzwords)
- “Seal Group is a company that does many things” (Too vague)
03.3.
Do’s &
Do’s &
Don’ts
Consistency builds trust — here’s how to get it right.
Phrasing Examples
Do
- Write in a clear, direct tone
- Speak to the reader (“you”)
- Keep messaging human and authentic
- Use active voice: “We build solutions”
- Be confident and value-driven
- Align with brand mission & values
- Show empathy and professionalism
- Provide useful, specific information
Don’t
- Use overly complex or vague language
- Overuse third person or passive voice
- Sound robotic, generic, or overly scripted
- Use passive voice: “Solutions are built”
- Make exaggerated or unsupported claims
- Use language that feels off-brand or inconsistent
- Use overly casual or slang-heavy tone
- Use buzzwords or filler phrases like “game-changer” or “cutting-edge” without context
Digital
Guidelines
Guidelines
04.1.
Website &
Website &
UI Guideline
SEAL Group’s digital presence should feel seamless, intuitive, and modern.
Design System
Follow consistent styles for buttons, forms, icons, and spacing. Use the Poppins typeface with the defined hierarchy (H1–H6, body).
Color Usage
Use #85FAD1 and #40C2D9 as accent colors. Use #0F3E48 for dark backgrounds with white (#FFFFFF) text for clarity.
Navigation
Menus should be clear, mobile-friendly, and minimal. Footer must include a link to /brandbook.
Logo Placement
Top-left on all pages. Maintain spacing rules and avoid distortion or recoloring.
Accessibility
Prioritize legible font sizes, contrast ratios, and keyboard navigation.
04.2.
SEO & AEO
SEO & AEO
Optimization
To support both traditional and AI-powered search engines:
- Metadata: Each page must have a clear title, meta description, and alt text on all images.
- URL Structure: Use descriptive, human-readable URLs (e.g., /solutions/growth-support).
- Structured Data: Implement schema.org where relevant (e.g., Organization, Article, Service).
- Keyword Strategy: Use mission-driven keywords like “venture builder,” “entrepreneurial support,” and “business growth tools.”
- AI-readiness: Structure content using semantic HTML, clear headings, and JSON-LD where needed.
Brand
Applications
Applications
Ensure a cohesive visual
identity across all physical
and digital brand touchpoints.
Establishing consistent and professional brand experiences across both print and digital formats is essential to SEAL Group’s identity. These guidelines help ensure quality, alignment, and visual integrity in every execution.
05.1.
Merchandise &
Merchandise &
Print Design
Business Cards
Front must include logo, name, title, and contact info. Back can include QR code or tagline.
Banners & Booths
Use high-contrast text, abstract imagery, and consistent spacing. Keep messages short and impactful.
Brochures & Flyers
Use official colors, logos, and Poppins typography. Keep layouts clean and grid-aligned.
05.4.
Email &
Email &
Document
Templates
Every communication should feel clean, branded, and professional.
Email Signatures:
- Include horizontal SEAL Group logo (SVG or PNG), left-aligned.
- Avoid multiple font styles; use Poppins Light for body, Semibold for name/title.
- No emojis except standard ones for email and phone.
- No unnecessary disclaimers unless required legally.
Document Formatting
- Use the brand’s color palette for section headings and visual accents.
- H1–H6 structure: H1: 62px / H2: 42px / H3: 36px / H4: 24px / H5: 20px / H6: 18px
- Body text: 18px (Poppins Light)
- Keep margins between sections consistent (40px+ top/bottom).
- Logo: Use on title page and bottom-right of footers.
05.3.
Advertising &
Advertising &
Media
Ensure that all brand media reflects SEAL Group’s mission and quality standards.
Video Content
- Logo animation: Use motion-intro with fade-in or abstract particle animation.
- Fonts must match typography guide; avoid using third-party or decorative fonts.
- Tone: Uplifting, intelligent, and optimistic.
- Background music: Instrumental, minimal, and modern.
- Include branded lower-thirds and transitions using abstract brand visuals.
Ad Creatives (Static + Motion)
- Always include logo with proper padding.
- Use main brand colors as primary background or accent (do not alter hues).
- Include one clear Call-To-Action (CTA) using buttons styled as per digital guidelines.
- Messaging should be direct, benefit-focused, and aligned with SEAL’s brand voice.
Sponsorships & Partnerships
- Co-branded materials must maintain equal logo visibility and alignment.
- Ensure SEAL Group’s mission is clearly communicated where applicable.
- All sponsored events or collaborations should be documented for future brand storytelling.
Social Media
Strategy
Maintain a professional yet engaging brand presence across platforms:
Consistent Tone
Communicate in a professional, friendly, and informative voice — aligned with SEAL Group’s brand tone across all content.
Branded Visuals
Use official brand colors, abstract visuals that reflect innovation and connection, and approved iconography for all imagery.
Content Pillars
Focus on these four key themes: thought leadership, company culture, community Impact, product/service updates: new features, launches.
Posting Cadence
Aim for 2–3 posts per week per platform to maintain engagement and visibility.
Strategic Hashtags
Use 2–5 targeted hashtags per post, such as: #SEALGroup #VentureSupport #InnovationInAction #BusinessBuilders #FutureDriven #GlobalGrowth
Platform Adaptation
Adapt messaging and content style for each platform (e.g., professional tone on LinkedIn, more visual storytelling on Instagram).